Ask Echidna: Getting to Know Drupal
Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Why Your On-Site Twitter Feed Should Fly Away
There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
Interpreting Your Accessibility Scan
We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…
THIS >>> Or How to Guarantee I'll Never Interact with Your Content
Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…