Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…