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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Free Statistics For My Website?!?

Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…
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Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
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Guerrilla Marketing Campaign

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
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Drupal 9 Hype Builds With Release Candidate

Drupal 9's official “Release Candidate” is almost here -- all the key functionality and core code have been created and are now under review for…
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Echidna Blog

Drupal 9 Builds Hype with Release Candidate

Drupal 9's official “Release Candidate” is almost here -- all the key functionality and core code have been created and are now under review for…
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Can Your Phone Augment Reality?

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Write Compelling PPC Ads

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
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The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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Planning The Move to Drupal 8/9

Drupal 9 is coming! The release date is set for June 2020. If you were around for the introduction of Drupal 8 in November 2015, you will remember it…
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