The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Digital Echidna is looking for a new team member to work as a part of our development team to design and execute web solutions. This team member can…

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…

I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…

The simple fact of the matter is that there is no one-size-fits-all solution to accessibility issues. So understanding the differing needs of persons…

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…