Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned
Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Can We Talk? Planning the First Step Along the Path to Better
Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
What is Responsive Web Design?
Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
How to use your company intranet to keep your team connected
In this time of physical distancing, the internet is alive with tips and tricks for remote work and virtual life. Focusing on how to work better…
Make Sure Your Source is the Right One
Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
Know your business netiquette ...
At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
Interpreting Your Accessibility Scan
We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…