User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions
Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
Take a Look in the Mirror ...
Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
A Look Back at Drupal MidCamp
Last week Andrew wrote about how Echidna was all-in for Drupal MidCamp in Chicago, IL. Today, Fatima Khalid shares her impressions of the trip, the…
On The Road With Support Manager, Jon Clemens
One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…
Visual Storytelling II - Tips from Our Pros
"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
It’s the end of the line for Drupal 7. Are you ready?
In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…