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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

All the World's a Stage - Messaging Lessons from Home County

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
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Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
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Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
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The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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People Are Talking About My Business On Twitter - Now What?

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
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When I Upgraded To Drupal 8, This Happened

Years ago when I first started working at Digital Echidna, we updated this stand-alone blog site, Thoughts On All Things Digital, to Drupal 8 from an…
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Getting a Move On With Accessible Spaces

Our recent move has highlighted for me the benefits of accessible spaces, and the added benefits of thinking accessible, that make a new space a…
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Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
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The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
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