It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…

In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…

Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…