So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…

Because we just couldn’t get enough, we’re going to extend our month-long focus on accessibility for a couple more weeks! After all, there’s so much…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…