The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
DrupalCares Campaign Part of Groundwork for Post-Pandemic Success
As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
Writing For the Web
Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
Intranet Introspection: Proper Execution
So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
Globe and Mail Ranks London’s Digital Echidna Amongst Canada’s Top Growing Companies
Digital Echidna has been recognized as one of Canada’s top-growing companies in The Globe and Mail’s inaugural Report on Business ranking. Just…
Is Social Media An Addiction?
I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…
Smart Date 2.0: Let's Do This Again!
The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…