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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
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Echidna Blog

Don't Cry Beige to Meet an Artificial Content Schedule

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
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Echidna Blog

User Experience and Mass Transit Websites: Planning a Better Experience

So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
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Echidna Blog

The Frustrations About 'Working Around' Accessibility

The point of accessibility is for users with a variety of needs to use your product. It is not simply to satisfy a federal regulation. If that’s all a…
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Echidna Blog

The Many Strengths of Diversity

Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
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Echidna Blog

Does Your Site Need Cookies?

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
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Echidna Blog

Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017

We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year…
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Echidna Blog

Hockey Night with Echidna

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
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Echidna Blog

Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
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Echidna Blog

How You Can Use The Twitter Favourites Feature

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…
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