Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
What's the Deal with Mega Navs?
When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
Not So Black and White - Or Black and Blue or White and Gold
Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
A Day in the (Possible Future) Life
Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…