2010 Top Christmas Tech Gifts
Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…
Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
Understanding Accessibility - The Challenge with Acronyms Like A11Y
Accessibility covers a variety of topics, but the overriding goal of all its efforts is that you want to make content as easy as possible to…
Full Disclosure: Integrity in Writing
Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
Real Talk on Plain Language
Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
THIS >>> Or How to Guarantee I'll Never Interact with Your Content
Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
How to Improve Your Search Ranking With E-A-T
Drive website traffic with these best practices.
The Frustrations About 'Working Around' Accessibility
The point of accessibility is for users with a variety of needs to use your product. It is not simply to satisfy a federal regulation. If that’s all a…