If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…
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Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
Start by Defining the Content Architecture For Your Website
Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Ask your web developer this question...
"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
It's iPhone Day!
Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…