Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
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Reviewing, Reporting, Communications - Six Foundational Items that Transcend All
A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
Northern Attended DrupalCon 2022 in Portland, Oregon
Attending DrupalCon is essential to us as an agency that builds digital experiences with Drupal.
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
5 Steps to Help You Run a Successful Web Project
1) Define the Project Team & Stakeholders Early On Web projects are generally of interest to a series of stakeholders within an organization. It’s…
Does Your Site Need Cookies?
This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…