It's time to focus your marketing efforts
Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…
The Book on Change – Ensure Your Content Represents You Today
Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
DrupalCon 2023: 3 Key Takeaways
Need to Know DrupalCon 2023 emphasized the importance of continuous innovation and evolution AI-enabled modules are helping teams to work faster and…
Accessibility and Everyday Emergencies
When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
CSUN Rises in San Diego, Shining Light on Accessibility
This week would have been a great time to be in San Diego, CA. It's not just for the weather – though 13 to 21 degrees Celcius and sunshine sounds…
Acquia Certified Cloud Pro, At Your Service!
Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…
The Eyes of the Drupal Community Are Pointed at Toronto for Drupal North
I’m on my way to Ontario’s capital this week! Why? Because all eyes of the Drupal community will be on Toronto, ON as we prepare to host Drupal North…