One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

Category Fontana DeCicco-Best View the website View the website Graphic Design - look and feel can be very subjective but overall you want your…

Because we just couldn’t get enough, we’re going to extend our month-long focus on accessibility for a couple more weeks! After all, there’s so much…

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…