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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Subtle Exposure: Making Accessibility Mainstream

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
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Echidna Blog

Filling the Void with Facts - Effectively Bearing Bad News

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
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LinkedIn Lessons About Asking the Wrong Questions

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
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Supporting the Next Generation of Problem Solvers

That transition from the educational environment to the work world can be daunting. It's one thing to understand the theory behind a concept; it's…
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My Card Says Plumber, But I Am a Doctor on the Weekend ...

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
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Digital Echidna’s President Nominated for IABC Outstanding Communicator Award

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
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Great Interview + Bad Facebook Profile = NOT HIRED!

After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…
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Northern team members

Northern Commerce Announces Open House, Networking Event & Office Expansion

For Immediate Release: LONDON, ON – February 12, 2019 — Northern Commerce is pleased to announce Discover Northern, an open house and networking event…
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Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
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Echidna Blog

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
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