Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…

This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…