User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
The Ultimate UX Research Question Answered
There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
Application Shows Promise in 'Lending' a Set of Eyes to Visually Impaired Users
I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Smart Date 2.0: Let's Do This Again!
The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
Has Social Media Ruined Our Social Skills?
In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…