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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Evolution of the Business Card ...

Business cards are definitely a staple of the business world, but like the typewriter, the ditto machine and the telegram - maybe it's time to leave…
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Echidna Blog

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
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Echidna Blog

Celebrating A New Way to Work on Labour Day

You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
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Echidna Blog

Drilling Into the Importance of Client Education for UX and Content

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
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Echidna Blog

Obama Unveils New Presidential Web Site

In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…
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Echidna Blog

Obama Answers Handful of 104,000 Web Questions

In an appeal to the tech-savvy public, the White House’s Web site opened itself to Internet-submitted questions for President Obama’s online town hall…
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Echidna Blog

Teaching New Dogs Old Tricks ...

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
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Echidna Blog

A Letter from PodCamp London ...

New media enthusiasts met this past Saturday April 25th, at Station Park All Suite Hotel, for the "unconference" - PodCamp London. PodCamp London…
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Echidna Blog

Wear a Blue Hat Today in Support of Web Standards

Today - November 30, 2009 - is Blue Beanie Day! Wear a blue hat, cap or toque in support of web standards. Why are web standards important…
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Echidna Blog

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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