When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

If you could do it all over again, what route would you take to get you where you are now? What decisions and actions would help smooth out those…

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

A couple of weeks ago, Jay looked at where we are halfway to the 2025 goal set by the Accessibility for Ontarians with Disabilities Act (AODA). He…