There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue…

It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…