Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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Northern Commerce Named Finalist For Magento Imagine Award & Wins Etail Canada's Best-In-Class Award
eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client…
Intranet Introspection: Communication and Preparation
To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
Making Mentorships Matter: Tips for A Productive Relationship
Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Being SMART About Networking Gets Results
Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
Moving House: Planning to Migrate Your Drupal Website
Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
Hacking a Bridge to the Future
Want a sneak peek at the future? Then Western University’s the place to be this weekend -- and Echidna’s proud to be a part of the excitement…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…