Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…

Come to PodCamp London if you are curious about the latest trends in blogging, social media, social networking, podcasting or video on the net. The…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…

“What are all these GDPR emails filling up your inbox?” -- The Guardian. “GDPR. What It Is and How Might it Affect You?” -- The Wall Street Journal.…