We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…

Let me quote Canadian band The Pursuit of Happiness for a moment: “Gotta get up and take on that world/When you’re an adult it’s no cliché, it’s the…

I wanted to take a moment to recognize a couple of long-term Echidnas who have recently been appointed to new roles in the company -- and to reflect…

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…