Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…