Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Northern & Tenzing Strategic Partnership
FOR IMMEDIATE RELEASE LONDON, ON - December 19, 2022 — London-based and leading digital marketing / eCommerce agency, Northern Commerce, and London /…
Drupal Contribution Day Hosted by Northern
With thousands of active contributors to the development of the Drupal open-source content management system, the strength of the Drupal community…
PHP Developer Position (Entry)
Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both…
Observations from my First Hackathon
Hackathons. These marathon computer-programming competitions generally involve spending the day (or days) with strangers, forming teams around a…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
AODA and You: What’s in it for me?
There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Digital Echidna - What's in a Name?
We have our own connection to Australia, and today we wish everyone a Happy Australia Day! Lamingtons are an iconic Australian treat, the stuff of an…
Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown
Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…