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Echidna Blog

Kicking Off 2018 with Content? Question Your Path to Success

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
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Echidna Blog

Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…
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Echidna Blog

Accessibility, Ability First Makes Champions of Us All

Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…
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Echidna Blog

Digital U for a Digital You 101 -- An Intro to Your Customers

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…
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Echidna Blog

Quality Content - Learning the Universal Language

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
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Echidna Blog

What Your Web Development Partner Wants You To Know

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
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Echidna Blog

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Echidna Blog

Searching for Success? It's Being Funnelled to the Palm of Your Hand

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
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Echidna Blog

Lose the Crutches, Let Your Client’s Message Run Free

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
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Echidna Blog

The Book on Change – Ensure Your Content Represents You Today

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
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      • Performance Ad Creative
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      • User-Centric Design
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      • Content Strategy & IA
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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    • Partnering with best-in-class technology platforms.
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