“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

The desire to find low-cost, high-convenience and accessible solutions is quickly transforming eLearning into the predominant global educating force…