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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

What Your Web Development Partner Wants You To Know

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
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Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion

Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
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It's a New Year, Let's Re-Vamp Our Message

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
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The Opportunity for Women in STEM - How We Can Eliminate Barriers

The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
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Hospitals And Foundation Websites: Combine or Separate?

Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
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The Best of the Season to You and Yours

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
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A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
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Eat at Your Own Pace ...

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…
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Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Experience an Event From the Comfort of Your Computer Chair!

Last week London hosted the DIG London Conference 2009. DIG London is the information hub for the digital interactive gaming industry in Ontario…
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