If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…

International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…

I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…