You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…