Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
THIS >>> Or How to Guarantee I'll Never Interact with Your Content
Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
A Slam-Dunk Content Approach
While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
Keeping Your Web Content Fancy
In the web development industry, the popularity of building websites on a CMS or content management system is continuously growing. The beauty of a…
Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…