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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…
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Echidna Blog

Why I Go Camping with Drupal

In just a few short hours, I, along with a number of my colleagues at Digital Echidna, will be hitting the road to DrupalCamp Ohio on the Ohio State…
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Echidna Blog

When Bad Things Happen to Good Brands

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
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Echidna Blog

The Changing Media Mix

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Echidna Blog

How to Rock Your Conference Presentation

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
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Echidna Blog

How To Make Working From Home Work

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…
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Echidna Blog

AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline

OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
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Image of inventory warehouse worker scanning packaging.

The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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Strategic planning session.

Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Read more
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