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Echidna Blog

Hockey Season Starts - So What is the Best Team?

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
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Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Don’t Just Curate, Create

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…
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Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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Holiday Wishes from Digital Echidna

You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…
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Strike a Happy Balance

Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
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To Pinterest or Not to Pinterest

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…
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Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
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Moving House: Planning to Migrate Your Drupal Website

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
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How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
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