Intranet Introspection: Starting on the Right Foot
At Digital Echidna, we have a long and successful history of working with enterprise-level clients, especially in the healthcare and educational…
DiGiorno's Twitter Carelessness a Lesson in Chasing Next
Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
How Does it Make You Feel? Why Alt Text May Not Be Enough
The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Can We Talk? Planning the First Step Along the Path to Better
Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
Why Does a Website Cost So Much?
“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
Does Knowing How to Cut With a Scalpel - Make You a Surgeon?
Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
Two Mayoral Candidate Websites: A Comparison
Category Fontana DeCicco-Best View the website View the website Graphic Design - look and feel can be very subjective but overall you want your…