How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Don’t Question Success – Ask the Right Questions for Success
Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…
AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online
We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…