In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

The temperature may be dropping and our home base of London, ON may be shrouded in overcast skies and rainy weather, but things are heating up for…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…