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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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New Northern office, empty cement warehouse space

Making the Move

LONDON, ON – Northern Commerce, Canada’s fastest growing full-service eCommerce agency, announced plans today to expand into a 30,000 square foot…
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Lady working on a laptop and a bunch of pictures of statistical graphs with one of them being a google analytics logo

Why You Should Opt-Out of GA4 Automigration

Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
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Echidna Blog

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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Echidna Blog

A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
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Echidna Blog

Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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Echidna Blog

Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
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Michael Delorenzi and Andrew McClenaghan

Northern Commerce Acquires Digital Echidna

For Immediate Release: London, ON — July 31, 2020 — Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have…
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Echidna Blog

When Bad Things Happen to Good Brands

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
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Echidna Blog

Accessibility, Ability First Makes Champions of Us All

Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…
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Echidna Blog

Another Drupal Drop in the Canadian Bucket

It's another 'drop' in the bucket, but tomorrow's Toronto Drupal User Group event, which we're sponsoring, is part of what we hope will be an ongoing…
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