More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story
You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Cautionary Tale of Boaty McBoatface
If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
Make Sure Your Source is the Right One
Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
To Successfully Create Content You Need to be a 'People' Person
It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
How To Ace Your Drupal Certification Exam
The Drupal community is large and diverse. There are many ways to get involved, but I’d like to talk to you about becoming certified. A great choice…
Ensure Your Accessibility Content is Accessible
If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Happy Canada Day
On this Canada Day, now, more than ever, we find ourselves at a crossroads about what it means to be Canadian, as we celebrate the 153rd anniversary…