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Echidna Blog

Digital Echidna: Fostering a Culture of Caring

What is corporate culture? Is it something that’s implemented from the top down, mandated by mission and vision statements? Or is it something that…
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Echidna Blog

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
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Echidna Blog

Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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Echidna Blog

A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
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Echidna Blog

Missing the Forest for the Tweets

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
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Echidna Blog

Choosing Your Own Adventure Can Lead to Business Growth

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…
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Email on phone

Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
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Echidna Blog

Are they a different kind of animal?

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…
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Echidna Blog

Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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Echidna Blog

Intranet Introspection: Communication and Preparation

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…
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Menu
  • Solutions
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      • Paid Media & Digital Advertising
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      • User-Centric Design
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      • Content Strategy & IA
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      • Digital Asset Management
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      • eCommerce Development
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      • MarTech Migration
      • Data Visualization
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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