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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

AODA 2021 -- A Roadmap and Tools for Accessibility Compliance

Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

How To Ask Your Visitors For Personal Info

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
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Northern boardroom with Echidna logo on phone

London-Based Northern Commerce, Digital Echidna Both On Canadian Business' Growth Lists

FOR IMMEDIATE RELEASE London, ON — October 15, 2020 — In their final year as independent companies before an already-announced merger, top London…
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Echidna Blog

London-based Northern Commerce, Digital Echidna Both on Canadian Business’ Growth Lists

LONDON, ON -- Oct. 15, 2020 -- In their final year as independent companies before an already-announced merger, top London technology firms Northern…
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Echidna Blog

A guide to style guides -- How to Keep your content in Fashion

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Echidna Blog

Sharing Stories Using Their Own Words

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
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Echidna Blog

Focus On Quality and Your Customers Will Make Time for Your Content

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
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Echidna Blog

Is Google Grants for you?

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
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