The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
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The Cautionary Tale of Boaty McBoatface
If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future
Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…
How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide
This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy
Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Intranet Introspection: Proper Execution
So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…