Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
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Making Your Clicks Count
Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
Echidna, a Creator or a Configurator?
Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
It’s Past the Time to be “Aware” on Global Accessibility Awareness Day
We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…
Should Research and Development Be Done on Company Time?
Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…