Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…

Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…