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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Highlights from Acquia Engage Conference

The three of us were back at our desks this week having returned, all fired up, from the Acquia Engage conference in New Orleans. I’m back home in…
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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Echidna Blog

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
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HERO CDP

The 3 Stages of Customer Personalization & Their Tactics

According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
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Echidna Blog

UX for Health Care Websites: The Hospital Foundation Website

There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
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Echidna Blog

Drupal 7 End-of-Life Extension Welcome News

Another day, another big piece of news: End-of-Life date for Drupal 7, originally set for November 2021, has been extended to November 28th, 2022. The…
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7 Omnichannel Tactics to Drive BFCM Revenue Hero Image

7 Omnichannel Tactics to Drive BFCM Revenue

Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
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Echidna Blog

Understanding Fandom the First Step in Cultivating Fans

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
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Echidna Blog

Social Media Best Practices

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
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Echidna Blog

The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
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