I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…

Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones. Therefore, companies…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…