Mirror, Mirror On the Wall...
Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
Join Us for Drupal Global Contribution Weekend
Drupal. It’s been the foundation of our solutions for a few years now and it powers some of the top sites around the world in fields ranging from…
All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
The Opportunity for Women in STEM - How We Can Eliminate Barriers
The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
Can an Online Community Be Profitable?
After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…