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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Confusing Web Terms!

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…
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Echidna Blog

Why Does a Website Cost So Much?

“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
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Echidna Blog

Do You Have a Facebook Plan?

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
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Digital Marketing Challange

Fanshawe Students Deliver Success for Local Businesses for Fifth Year

Need to Know Northern's fifth Digital Marketing Challenge for Fanshawe College marketing students has concluded for another successful year. Our team…
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Echidna Blog

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
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Echidna Blog

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
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Echidna Blog

Looking Back to Look Forward

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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Echidna Blog

Being SMART About Networking Gets Results

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
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Echidna Blog

Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Echidna Blog

Key Non-Visual Signs for Visually Impaired Online Navigators

Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
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