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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help

“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
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A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
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Damage Control 101 - What to Do

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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How to Contribute to Drupal: Documentation

If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…
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Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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Facebook No Teenland? So? Go Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
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Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…
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Local Efforts Can Lead to Global Impact - Open-Source Lessons

One of the best things about working in open-source technology -- and, in our case, Drupal specifically -- is the fact that your local efforts can…
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Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…
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One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
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