Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
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A Look Back on the Past; A Look Forward to the Future
The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…
Scary Web Facts
In celebration of Hallowe'en we present a list of some scary facts... The average user spends less than 10 seconds on a home page - you better have a…
Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
Northern's Strategic Partnership With Beringer Fuels Future Growth Plans
Toronto, ON – November 12, 2024 – Beringer Capital, a private equity firm specializing in the digital transformation, information and technology…
A guide to style guides -- How to Keep your content in Fashion
Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
Does Your Business Have a Social Media Voice? - Let's Build One!
In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)
Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
It’s OK to Live – Social Media is By, For, and About People
When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
Have you been Phished?!
So, like most things that are considered cool sh!t or all that and a bag of chips, there's always the unruly people out there trying to spoil all the…